U.S. Market Entry
Market validation, go-to-market planning, local partnerships, customer discovery, and entity setup support.
WayFounder
MAP THE UNKNOWN · 정해진 항로 너머
From Korean innovation to global opportunity.
WayFounder is a cross-border venture and business development platform that turns U.S. market opportunities into partnerships and business outcomes.
KOREACROSS-BORDER NETWORKUNITED STATES
HONG KONG
VIETNAM
MYANMAR
MALAYSIA
SINGAPORE
KOREA
WASHINGTON, D.C.
SAN FRANCISCO
AUSTIN
WFKOREA ↔ U.S.
Local market insight, trusted relationships, and execution across borders.
Selected engagements and ecosystem relationships
About WayFounder
Local execution on both sides of the Pacific
With operating presence in Korea and the United States, we help startups, corporations, investors, and public organizations move from market interest to practical execution.
See our network2countries with active operations
6U.S. markets connected through our network
4steps from discovery to scale
What We Do
Practical, execution-led market entry support
Corporate Innovation
Startup sourcing, PoC matching, technology scouting, and strategic partnership development.
Investment & Fundraising
Investor readiness, fundraising strategy, investor matching, and roadshow planning.
Cross-Border Programs
Program design, participant selection, market development missions, exhibitions, and local operations.
Technology Scouting
Targeted search for technologies, startups, partners, and acquisition candidates across deep tech and life sciences.
Public-Sector Delegations
End-to-end delivery for government agencies, municipalities, universities, and startup support organizations.
Who We Work With
Tailored to each partner’s starting point
Startup Founders
Validate demand, meet U.S. customers, and build a practical market-entry plan.
↗Corporate Partners
Source relevant technologies and turn introductions into structured pilots.
↗Investors
Access curated Korean companies and cross-border investment opportunities.
↗Public Organizations
Design and deliver measurable overseas expansion and innovation programs.
↗Universities & Accelerators
Build joint commercialization, exchange, and founder support initiatives.
↗Our Approach
Discover. Validate. Connect. Scale.
Discover
Identify promising startups, technologies, and market opportunities.
Validate
Test customer needs, market fit, and the business model with local evidence.
Connect
Build relevant relationships with customers, investors, corporations, and institutions.
Scale
Convert validated opportunities into partnerships, pilots, and repeatable growth.
Selected Programs
Cross-border programs in action
Global Launchpad · Born to Global
UNIST Global Growth & Market Entry Program
Boost Startup USA Program
Seoul Bio Hub × Celltrion Global Open Innovation
Global Network
Connected on the ground across Korea, the U.S., and Asia
Korea
Operating baseStartup and technology sourcing hub
Washington, D.C. Area
Operating baseU.S. business development and institutional network
San Francisco Bay Area
Network presenceTechnology, venture, and corporate network
New York & Boston
Network presenceInvestment, enterprise, and life sciences network
Hong Kong & Southeast Asia
Network presenceSingapore, Malaysia, Myanmar, and Vietnam network
Austin & West Lafayette
Network presenceUniversity, deep-tech, and commercialization network
Start a Conversation
Let’s build the next market together.
Tell us what you are trying to validate, enter, or build. We will identify the most practical next step.
Contact WayFounderWoosub Lee
Managing Director
woosub@wayfounder.vcSooyong Son
Partner
sson@wayfounder.vcYoona Song
Senior Manager
yoona@wayfounder.vc